Barritz™ is a man of many hats… father, husband, brother, son, writer, poet, musician, actor, nerd, entrepreneur… the list goes on… so let the story begin…
Barritz™ was born just south of Chicago. He moved to the Bay Area at age 6 as his father relocated the family to California for a job opportunity. It was the Bay Area which educated, inspired, exposed and groomed Barritz™ into who he is today.
Growing up with his parents and brother, Barritz™ was a content child who had the building blocks any kid needs; a loving family, a support structure that nurtured his dreams, and means to pursue many of them.
Through high school Barritz™ excelled in school, earning himself honor roll status while also playing baseball. His dream was to become a professional baseball player, inspired by his favorite players on the San Francisco Giants. Being educated was something his parents instilled upon him and Barritz™ was accepted to a plethora of colleges to further those pursuits. And this is where the story changes…
The freedoms a college life offers… parties, fraternities and nightlife… each slowly derailed Barritz™ from his goal of obtaining a college degree. Ironically these were the times when Barritz™ learned the most. While book smarts could be learned by reading, studying and applying oneself, street knowledge and lifestyles were something one could only learn through experience.
As the misguided education of these vices started to take hold, the pursuit of traditional education began to unravel. This became a life lesson that would be revisited later, although in a different way, and without it Barritz™ would be far different than he is today.
The attraction to these vices took Barritz™ down a path his upbringing would never have foreseen. He was close to throwing away everything he had worked so hard to achieve, and destroy the opportunities afforded to him by his hard working family.
While the stress of maintaining this lifestyle was a burden upon itself, the pain it caused his family was the wakeup call Barritz™ needed to refocus his energies back into positive pursuits. Although he never completely walked away, the road was different this time, and this new ride was a conjunction of both phases of his life.
Barritz™ enrolled back in school after being kicked out of his previous university, and slowly but surely obtained his AA, BS and MBA degrees. Mixing these 2 worlds, Barritz™ combined his life’s education into entrepreneurial pursuits and creative endeavors.
Barritz™ had recorded music in the past but his main creative outlet was poetry. Inspired by life’s journey, he wrote on subjects like love, existence and introspection. This foundation was destined to be saved to another medium and the evolution of this was realized in the recording booth.
Barritz™ starting recording music again, dabbled in acting, started a clothing line, helped other entrepreneurs start businesses with the knowledge of his formal education, and promoted, consulted and managed others in these industries.
Barritz™ dropped his debut album “The Cadillac Man,” which was a diary of that derailed path he took in early adulthood. Continually recording and evolving as a songwriter, Barritz™’ subsequent material was more in line with the poetry he wrote when he was younger. It was deeper, darker and more explorative in its form. But that inspiration was taken away when one of his producers, The EMPera, passed away tragically. The music stopped, and another change of scenery was on the horizon.
Life’s purpose, meaning and path were foggy; and Barritz™ found himself searching for something more, something greater, and something meaningful.
Add a wife and a daughter to the equation, and Barritz™ reinvented himself once again as life’s demands enlightened him to the final piece of his destiny. This trifecta of education, street knowledge and family man alter one’s vision, and hones oneself to a new approach to familiar pursuits.
This journey taught Barritz™ the value of what he was given, what he earned, and what he had lost. This is the Barritz™ you have met… the melting pot of knowledge and application that forged the man he is today.
Call it Barritz™ 2.0… but in all actuality there is only one Barritz™, so it’s more of a different facet of the same diamond, ready to shine, impress and bring value to whoever crosses paths with it. Enjoy the splendor that is Barritz™!